How to Overcome Your Social Media Fear When Building an Audience

By Kevon Cheung in

Personal Growth

April 18, 2021

I found my spot to be helpful on the Internet.

After I published the Building in Public Definitive Guide, I've been helping builders get over their fear to speak and share publicly on the Internet.

I'm able to help because I've trained up myself emotionally over the years.

3 years ago, I was making lifestyle YouTube videos and shared them mainly with my Facebook and Instagram audience, which meant my family and friends. I've developed "a thick skin".

When I ran my previous startup, I shot lots of videos and hosted many community gatherings. Through putting myself out there consistently, I've found a few tricks to help me overcome the fear.

The secret to having success on the Internet

"Audience building" is what every company and person wants to do now. We all want more followers as a distribution channel.

But to curate an audience, we have to constantly put ourselves out there and talk about "us".

Yes, there are people who can do so without showing their faces. However, the majority builds an audience with their own authentic self.

To me, if we want to have an online audience, it is equally important to know how to spot opportunities and how to handle rough public comments. That's a secret sauce to have success on the Internet.

We have to overcome our fears of feeling exposed in a public space.

Fears you have in you

If you're reading this, you're likely someone who used to be a quiet employee who only dealt with a handful of people on the team. Now you're figuring out how to become a public builder who is sharing your life, work, thoughts consistently online.

You're afraid of how people (a lot of them) perceive you. You feel like you're standing on stage being judged by every single pair of eyes.

You also question yourself whether you're good enough to be doing so much talking in public. This is where imposter syndrome kicks in.

When you think of the comments coming from anywhere on the Internet, you're anxious about handling them.

Does this sound like you?

Understanding fears

1) You care about how people perceive you

When I was a teenager, I cared a lot about how people saw me. I bought nice jackets and jeans and tried to look cool all the time. I can believe that our fears of how others perceive us come from our teenage years and carry onto our adult lives.

If you're afraid of speaking and sharing in public because of this, it is because you don't want to be seen as weak, stupid, or uncertain. It doesn't help when everyone around you seems to be super confident about what they do, and you think you have to be like them.

I stopped caring about it after having been working in society for 7-8 years. It is when I realized that most people actually prefer to interact with someone with flaws.

I'll give you an example.

When you go to an event, the perfect presenter on stage is usually super boring. They have everything planned out. But when a presenter makes mistakes and then jokes about it, we love her!

What you need to understand about human relationships:

We don't like someone who is perfect. We like someone who is eager to improve.

We don't like someone who is an expert. We like someone who is educating others.

We don't like someone who is famous. We like someone who is a few steps ahead.

When you finally understand this, then you know you don't have to be an expert. The pressure of how others perceive you is then gone.

In fact, if you're Building in Public, most of your sharing is based on your own feelings and thoughts. And this means as long as you're staying true to yourself, no one can ever invalidate your own experiences.

2) You're afraid of public criticism

This is what happened to me last week. I tweeted about Clubhouse.

I had zero ideas the tweet would go viral with 3,300 likes. While most said they also didn't use Clubhouse lately, one person quoted my tweet and commented that building a social app is hard and my tweet was terrible trying to mock Clubhouse.

Too bad I couldn't find the tweet anymore. He likely deleted it.

When I first read his comment, it didn't feel good to be called out like this. I was asking myself "Did I badmouth Clubhouse?" "I was only casually asking who haven't been using Clubhouse..."

I was dying to reply and defend myself, that I had no intention to create a group criticism.

I deployed my standard routine: I got off my seat, walked towards the window, and started thinking about what to do next.

I tried to see it from his angle. He is clearly a social app creator and understands the hardship of creating an app that goes big in such a short period of time. He has a lot of empathy towards Clubhouse's massive success in the last few months. And he is right, the Clubhouse team did an amazing job!

On the other hand, I really didn't care about social apps or Clubhouse. It was just a random tweet, not even about my work. Then what's the point of engaging in a debate?

That's when I knew not replying would be the best thing to do.

This story shows that whatever you post online, you have to be prepared for negative comments. You don't know when and in what form they'll come in.

When it happens, it is up to you to choose what action you want to take. You can ignore it. You can laugh it off. You can be super nice so the other party cannot get mad at you. You can be thankful. You can be angry. You can be aggressive and start attacking.

You still have a lot of room to decide what to do after the negative comments come, so you don't have to fear too much before posting publicly.

3) You're not sure how to handle public feedback

When you build in public, you're sharing your journey in building your company or product. Inevitably, you're going to share a lot that is unfinished and unpolished.

And whether you ask for feedback or not, they'll come.

When this happens, it is a test for you as an entrepreneur to figure out whether you should listen or ignore.

On one hand, you need to have the self-confidence to believe in your own vision and not what others say. On the other hand, you need to have the ability to listen to feedback. A true entrepreneur can do both of these very well.

Now you're thinking - this is very contradicting! Do I listen or not?

It goes back to your own foundation. A true entrepreneur has a strong foundation on what you're working on. The belief is so strong that it is not easy to move you. But, you must listen to what people have to say even if that means pretending you're listening. After all, no one wants to deal with someone who is self-centered.

When feedback is given over a social platform like Twitter, you have to be super careful. Ask all the time "Does the feedback make sense?" People usually give feedback after quickly skimming the content, do they have enough context to give good feedback?

I love feedback and I treat them as extra data points to help me make decisions. This means I never take them without internalizing how relevant it is.

To truly overcome the fear of taking public feedback, it is important that you build up your expertise and experience in what you're working on. This way you have confidence in your own judgment and are not easily distracted by the noise around you.

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