You're now reading the Building in Public eBook and guide that comes from months of studying, understanding, and implementing how Building in Public works for founders and creators.
We, and a lot of people, are learning this term and starting to use transparency to build better companies and products. The ultimate goal? To stay true to ourselves and win along the way.
To Build in Public, first adopt its mindset & strategy
If you take the face value of the three words, you know that it is about building something valuable and sharing the journey along the way. The thing is ... a lot of creators focus purely on the sharing part, treating the Internet like their daily journals. They're missing out on the huge opportunity to leverage this strategy to tell their stories.
This guide consists of 9 chapters that are designed to help you get started today.
In this guide, you'll
- learn the fundamentals and benefits of Building in Public,
- choose the channels and formats to optimize your sharing, and
- understand the leverage of transparency to drive your business forward.